Gilbert Randolph, (GR), is a litigation firm specializing in the representation of commercial insurance policy holders. The firm desired increased media exposure to garner new client interest in the firm.

In the wake of Hurricane Katrina, we identified both long- and short-term opportunities for GR to comment on the insurance issues affecting businesses with interests in the Gulf Coast region. We met with the firm’s spokespersons to identify messages and story angles to interest the media in third-party commentary opportunities. Armed with that information, we proactively targeted media outlets covering the hurricane and worked with reporters to demonstrate the importance of insurance issues as a component of the overall coverage.

Our efforts resulted in dozens of interviews with top media outlets and hospitality trade publications read by the firm’s clients. GR was quoted by The Associated Press, BusinessWeek, Commercial Real Estate Direct, Dow Jones, Insurance Journal, Legal Times, NPR, New York Times, USA Today and The Washington Post. Several trade publications, such as Affordable Housing, The Greater Baton Rouge Business Report, Hotel Journal, Hotel & Motel Management, Houston Chronicle, National Real Estate Investor, and The Wall Street Journal picked up the information and quotes as well.