Based on our recommendation, an entertainment law firm began tracking specific types of cases it believed could affect its clients.

When a 9th Circuit decision changed the rules regarding the legal rights of those pitching “creative” ideas to Hollywood studios, the entire culture of the industry was affected. The case ruled implied contract claims can no longer be moved to federal court and dismissed, as they have been in the past.

We translated the legal argument into a concrete business issue and convinced The New York Times the story was worth covering. After considerable effort, the Times agreed this was an important case, and Hollywood should take notice.

Because of the Times story, which appeared on the front page of the Arts section, we were able to convert the case, (without the direct involvement of our client), into articles in trade publications and new business pitches for our client.