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Litigation Communication

     Public Relations Services

Crisis Communication

Litigation Public Relations Services

There’s more to litigation than what occurs in the courtroom.
Infinite Public Relations’ litigation services include:

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Developing overall communication strategies, which incorporates outlining legal and business objectives;
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Analyzing the dynamics of a case from a media perspective; identifying those aspects most likely to initiate and sustain coverage; and evaluating the arguments that will be covered by our clients and their opponents;
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Creating key messages from complex legal filings and supporting documents, which are delivered to the media and then conveyed to the appropriate audiences;
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Handling national and local media relations, working closely with legal counsel to ensure that no public statement impairs their ability to win in court;
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Monitoring and analyzing media coverage, including isolating quotes from supporters, opponents, and third-parties;
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Leveraging the support of sympathetic third-parties;
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Preparing materials for internal and external audiences;
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Advising and assisting in direct communication to key stakeholders;
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Conducting media training for designated spokespersons to prepare them to deliver clear, key, and effective messages, or serving as media spokespersons;
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Attending hearings, trials, and press conferences, which will provide real-time information and analysis, for direct communication with journalists.

Pre-trial

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Providing media training and developing talking points;
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Creating backgrounders on the case who will assist the media during the trial and developing story ideas that support our clients’ goals to undermine the opposition’s legal and media strategy;
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Crafting key internal and external messages to all critical audiences for use during litigation.

During the Trial

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Arranging briefings with key journalists covering the trial;
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Being the eyes and ears for the client 24/7, monitoring media coverage of the case to help reporters understand messages and to correct them when stories are inaccurate or biased;
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Assisting in identifying vital third-party support;
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 Preparing responses to negative coverage or coverage requiring immediate responses;
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 Conducting research and develop surveys of public opinion to bolster a positive position;
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 Providing on-site presence at the courthouse to coordinate daily media outreach; especially during critical parts of the trial.

Post Trial

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Managing post-verdict public relations declaring victory or announcing appeal.


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