VASIYA CAPPARO : Denver
Vasiya Capparo, a senior account executive, has nearly a decade of experience working with attorneys and other professional services clients to generate media exposure that furthers their business development goals.
Vasiya regularly obtains strategic media opportunities for clients pertaining to breaking issues and works to develop feature stories at the national, international, and local level, including key industry publications and outlets.
She has been instrumental in developing stories that have appeared on behalf of clients in publications such as Forbes, The Wall Street Journal, Bloomberg, The Financial Times, National Underwriter, Business Insurance, The New York Times as well as in major legal publications. Vasiya has also placed clients in interviews with CNN, Fox & Friends, BBC, CNBC’s Power Lunch and local television stations.
Prior to joining Infinite Public Relations, Vasiya was an in-house Media Relations Representative for Sonnenschein Nath & Rosenthal, working out of the Washington D.C and New York offices. She also worked on the McDonald's account at the advertising firm, DDB Needham, now DDB Chicago.
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JAMIE DIAFERIA : New York
Jamie Diaferia, a lawyer and journalist who founded Infinite Public Relations in 2001, manages the firm’s New York office.
A wide range of professional services clients have turned to Jamie to design and execute media plans. He has obtained top-tier media exposure with placements in most major media outlets, including The New York Times, The Wall Street Journal, Time, BusinessWeek, ABC’s World News Tonight, NBC’s Nightly News, and CNN.
Prior to opening Infinite, Jamie held positions at two well-known public relations firms, focusing on the legal and technology industries. He also founded J.D., The Law Student’s Survival Guide, a national magazine for law students with a circulation of 75,000. Jamie was a journalist for nearly six years, writing bylined articles for magazines, newspapers and corporate newsletters.
A graduate of The Taft School and Bucknell University, Jamie earned his Juris Doctor degree at the University of Connecticut School of Law.
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NICHOLAS GAFFNEY : San Francisco
Nicholas Gaffney, a lawyer and former journalist, manages Infinite’s San Francisco office. Nick, who has been described by The Wall Street Journal as a “marketing guru,” provides strategic communications counsel, and designs, executes and manages communications programs for professional services providers of all types.
Over the last 15 years, Nick has helped launch, manage and grow a variety of media-related businesses, and has served a diverse group of clients in the areas of strategic marketing, litigation and crisis communications. Nick has advised many of the most prominent law firms in the country and has helped clients establish identities and prominence in their markets. He also has advised corporations and executives on crisis and litigation communications strategy.
Before joining Infinite, Nick was the leader of the Professional Services Practice at Magnet Communications. He also helped found Levick Strategic Communications, a national public relations firm, and was director of business development at Jaffe Associates, a legal marketing consultant.
Prior to entering the field of public relations, Nick worked in various capacities for American Lawyer Media.
Nick earned a Bachelor of Arts in Political Science from Providence College and a Juris Doctor degree from Case Western Reserve School of Law.
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REBECCA GREEN : New York
Rebecca Green has nearly a decade of experience managing the reputations of and creating top-of-mind awareness for a broad range of national and international business-to-business companies in the fields of law, technology, professional services, financial services, real estate and manufacturing.
Rebecca's work with law firms has been heavily focused around IP issues, life sciences, financial services, corporate governance, labor & employment, and litigation. Her clients have included Fulbright & Jaworski LLP, Morrison & Foerster LLP, Grant & Eisenhofer, Irell & Manella LLP, Venable LLP and Nixon Peabody LLP.
A skilled public relations practitioner with an in-depth knowledge of the media, Rebecca has a proven track record for garnering attention for clients in international, national, local and vertical media outlets including The Wall Street Journal, Financial Times, Fortune, BusinessWeek, New York Times, Dow Jones, Associated Press, Bloomberg News/TV/Radio, CNBC, CNNMoney, Forbes, American Lawyer, National Law Journal, New York Law Journal, Computerworld and Informationweek, among others.
Prior to launching her PR consultancy business in June 2005, Rebecca managed business-to-business clients as a vice president at Linden Alschuler & Kaplan. Previous to Linden Alschuler & Kaplan, she worked with Padilla Speer Beardsley Public Relations in New York, Edelman Public Relations Worldwide in Atlanta and SturgesWord Communications in Kansas City, Missouri.
Previous to moving into public relations, Rebecca was director of a school-to-work and conflict resolution program for at-risk high school students in Athens, Georgia. Within this role, she spearheaded all community relations and sponsorship activities.
Rebecca earned bachelor degrees in publication management and psychology from the University of Georgia, where she graduated with honors.
NOLAN HEBERT : San Francisco
Nolan Hebert, the most recent addition to the
Nolan has written for the Vallejo Times Herald, San Francisco Examiner, and New America Media and worked as a volunteer copy editor on
He graduated cum laude from
Nolan also has experience with alternative forms of media including ethnic media and niche publications, and has had his photography featured on BBC.com.
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BRIAN LEVITT : West Palm Beach, FL
Brian Levitt is a seasoned PR professional and a former journalist and editor, who has developed successful strategic public relations programs that support the business objectives of law firms of various sizes and practice areas. He has an abundance of contacts in the news media that frequently call upon him for recommendations of legal experts to interview.
His experience in the legal industry during the last 12 years has provided visibility and recognition for his clients in the news media that they have come to expect. He has placed his clients in major media outlets, including: 60 Minutes, CNN, CNBC, MSNBC, CBS Evening News, The Wall Street Journal, The New York Times, USA Today, Associated Press, Reuters, Bloomberg News, Dow Jones News Service, Forbes, and NPR.
Prior to joining Infinite, Brian had his own PR consulting company for several years, servicing the legal industry. Before that, he was a Senior Account Executive with Levick Strategic Communications where, for example, he led an account team that gained 40 media placements in 48 hours for a law firm and its client that leveraged a settlement.
During his more than 25 years as a PR professional, Brian’s career has included working for a major food company, tobacco company, award-winning cable TV business news program, sports nutrition company, national political and religious figure, European automaker, and a fitness company.
As a journalist and editor, Brian helped create The Olympian, the official magazine of the U.S. Olympic Committee.
Brian earned a Bachelor of Arts degree in Political Science and International Politics from Lehman College in New York City, New York.
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ZACH OLSEN : San Francisco
Zach Olsen brings a diverse background to Infinite that combines unique experience in legal work, marketing strategy development and media relations.
Zach earned his Bachelor of Arts degree cum laude from the University of Massachusetts - Amherst in 2002, then went on to manage the daily operations and marketing efforts for the flagship unit of one of the largest private restaurant groups in Boston.
Having gained experience in management, proactive marketing strategies and media relations, Zach made the move west. He initially worked for a boutique vintner in Sonoma County before settling in San Francisco. There he was taken on by a local law firm where he led its internal case management, public relations outreach and local marketing efforts.
Zach joined Infinite PR in early 2006, where he has been instrumental in assisting with the development and execution of targeted media campaigns for some of the leading professional services firms in the country.
His clients have received positive media attention in a number of the world's leading international publications including The Wall Street Journal, New York Times, San Francisco Chronicle, The Times of London, U.S. News & World Report and Forbes.
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